Description
Your Complete Roadmap to Investment Property Ownership
Buying your first investment property can feel overwhelming. There are so many voices, so many strategies, so many ways to get it wrong. The First Property Playbook cuts through the noise and gives you a proven, step-by-step roadmap from where you are right now to closing day and beyond.
Esther built this course from the lessons she learned buying her first properties in the Salt Lake City market, and from coaching hundreds of aspiring investors through theirs. Every module is designed to move you from thinking to doing, with real-world examples, downloadable templates, and live support along the way.
What you will master:
- Credit optimization and financing strategies (even if your score needs work)
- Market analysis: how to identify high-potential neighborhoods
- Deal evaluation: the numbers that actually matter
- Negotiation tactics that protect your interests
- Property management fundamentals so your investment works for you
- Tax advantages every new investor should know
The results speak for themselves: 87% of students take meaningful action within 90 days of enrollment. This is not theory. This is a playbook built on real closings, real cash flow, and real families building real wealth.
If you have been saying “someday” for too long, today is your someday. Pull up a chair and let us get to work.

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